Content Clicks / CR = article + offer links only, footer links excluded. Orders/Revenue for dedicated sends are day-level totals from Everflow (not per-send).
List Size Over Time
Daily List Movement
Date
EDT List
MKT List
New Leads
Churned Est.
Net Change
Avg Open %
Avg Unsub %
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Churned Est. = New Leads − Net EDT Change. Net Change = today EDT − yesterday EDT. Estimates only.
Billing
Month
Advertiser
Offer
Orders
Rate
Total
Status
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Filtered Orders: —
Filtered Revenue: —
Revenue by Month
Orders by Month
New Leads by Month
Month-over-Month Summary
Month
Total Orders
Total Revenue
EF Orders
EF Revenue
New Leads
Ed Sends
Ded Sends
End EDT
End MKT
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Slot Performance (EF-tracked dedicateds)
Advertiser Send Frequency & Gap
Advertiser
Total
This Mo
Last Mo
Avg Gap
Days Since
RPN by Advertiser — Monthly Trend (EF accounts)
Unsub Spikes (> threshold)
Threshold:%
Date
Send
Unsub %
Unsubs
Content CR vs. Orders (EF-tracked dedicateds)
Offer Fatigue — Content CR Across Consecutive Sends (by Advertiser)
Advertiser
Sends
First CR
Last CR
Decay
Last 5 Sends (oldest→newest)
List Acquisition Cost vs. Lifetime Value — Wireframe
Cost Per Lead
$ —
Connect ad spend source to populate
30-Day Revenue / Active Lead
$ —
Total MTD rev ÷ active subscribers
Payback Period Est.
— days
CPL ÷ daily revenue per lead
7d Bounce Rate
—
Threshold: <0.5% warn / <2% crit
7d Unsub Rate
—
Threshold: <0.20% warn / <0.35% crit
7d Open Rate
—
Target: >25%
Gmail Complaint
N/A
Needs Postmaster Tools API
Last Check
—
—
30d Sends
—
— delivered
Authentication Records
Run deliverability_check.py to populate. Until then showing DNS live lookup.
Domain
SPF
DMARC
DMARC Policy
Blacklist Status
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Bounce Rate per Send (30d)
— 0.5% warn— 2.0% critical
Unsub Rate per Send (30d)
— 0.20% warn— 0.35% critical
Scaling Roadmap — 40K → 800K
Phase 1 · Current
40K – 75K EDT
Single domain, single IP pool via OptiPub. Focus: consistent <0.08% complaint, <0.5% bounce, >25% OR for 90 days.
Phase 2
75K – 200K EDT
Warm additional IPs/domains. New IPs ramp: 500→1K→2K→5K→25K (doubling every 2–3d). Send only to engaged (opened last 14d) on new IPs.
Phase 3
200K – 500K EDT
Multi-domain strategy (news., deals. subdomains). Dedicated IP pools per segment. 30-day non-opener suppression. Monthly list hygiene scrub.
Phase 4
500K – 800K EDT
Full domain rotation. Engagement-based segmentation via ML. Real-time complaint monitoring via FBL. DMARC p=reject. Dedicated postmaster tools per domain.
IP Warm-up Schedule Generator
Start volume:Target:
Day
Volume
Segment
Watch For
Abort condition: bounce >1% or complaint >0.08% at any step → pause 48h, investigate, clean before resuming.